Abstract As environments become increasingly uncertain, adaptiveness cannot be sustained through adjustment alone. This essay explores innovation as an organisational capability rather than a discrete activity, examining how innovation depends on the interaction between natural and artificial cognition, and why many organisations struggle to convert intelligence into sustained adaptiveness. When adaptiveness is no longer enough Adaptiveness allows organisations to respond to

Abstract When viability is at stake, efficiency alone is insufficient. This essay explores how cost optimisation can undermine adaptiveness under uncertainty, and why organisations must reconsider what they are optimising for when outcomes cannot be reliably predicted. When efficiency stops being protective For much of the industrial era, organisational success was closely tied to efficiency. Reducing cost, eliminating waste and standardising processes were reliable ways to i

Abstract When outcomes can’t be predicted in advance, organisations must rely on sensing, feedback and adaptation. These are properties of living systems, not machines. A post-predictive world For much of the industrial era, organisational success rested on the ability to predict outcomes with reasonable confidence. Markets moved slowly enough to be forecast. Demand could be modelled. Cause and effect were sufficiently separated in time to allow for planning, execution, and c

Abstract As uncertainty increases, organisations often find themselves rich in expertise yet unable to respond coherently to change. This essay explores how intelligence is still commonly treated as an individual capability, why that assumption strains under uncertainty, and what becomes visible when intelligence is understood as an organisational property rather than a personal one. When intelligence feels insufficient Organisations today are rarely short of intelligence in